This project is a concept for a packaging redesign that brings Ace gardening products to urban users that may be incorporating gardening in small spaces. The line makes a subtle nod to horticultural therapy, promoting health and wellness for its users.
The packaging is primarily easy to open folding cartons and remains 100% plastic-free.
The refreshed Ace logo remains recognizable while conveying a new friendly and welcoming voice.
Hassle-free packaging eliminates possible frustrations before using products.
Resealable seed packaging allows for little waste when planting in small quantities and makes storing remaining seeds quick and easy.
Target Demographics
