The goal of this project was to rethink the hospital campus as a welcoming and colorful space filled with spirited stories and youthful energy. The identity system highlights themes of hope, happiness, and growth in a dignified and respectable way. The graphics work across multiple platforms to provide unity and discovery for the medical staff, their patients and the community.
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/e7e273c0-f57e-46c7-9a3d-a1966d4c12cd_rw_1920.gif?h=58f1e7d3c581c9b573abbbebcdbec354)
The logotype conveys youth and hope by incorporating a smile motif with solid typography.
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/059866e3-6d48-4497-b25e-1f8a34846b56_rw_1920.png?h=758741c056c07edacfded1df98519c2b)
Both image and form-based posters combine powerful messaging with a subtle yet clear call to action, attracting donors from various backgrounds.
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/927f4aef-4ba9-46e8-b657-f8418c1d9519_rw_1920.jpg?h=e151b02cbe4091ffa2e120734dbca365)
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/032420d8-59ab-4fc1-a0ca-9f80c407187a_rw_1920.jpg?h=9ad6848a0b2652b2e46225d567a33993)
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/9e721d83-e8e2-4ddb-a55f-aafb2755ba0f_rw_1920.jpg?h=3495935c98454ff141a52bdbbf8405db)
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/aa23b95d-e6d2-4743-9798-3aa3309e47c2_rw_1920.jpg?h=5bfafc17adf0e750091ce124755b17e8)
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/6daaa0ce-096d-4b63-beec-ee1dc6016348_rw_1920.jpg?h=601753e9c85f4e1dde07ed2f41fb15db)
All imagery of patients and staff depicts positive emotions and uplifting expressions to emphasize hope and recovery rather than sadness and loss.
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/a0f969fd-9f56-46b4-91ba-44490bd7e32e_rw_3840.png?h=82efb13e762d30bef46c91fa53bbec77)
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/96738911-4754-4ceb-8644-4281c911ceb7_rw_3840.png?h=93ab14e94894120696030c2a1bfd9007)
Unified digital platforms provide consistent messaging and help share important content across global communities.
on-site installation allows identity form language to be incorporated into proprietary animations that create a destination for the community experience.
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/8f6149bf-9489-486d-ac51-8adffcd0ae2c_rw_1920.png?h=d58a235b5ac60d423193d08756242256)
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/72bfd2b1-fd0b-4851-8c5e-14258a4a95d2_rw_1920.jpg?h=ca654461503110604f39afe35479e86e)
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/a0aa2f23-8535-474a-b933-d49139b777df_rw_1920.jpg?h=92e3eb028b56584b26a45ce69d7800d6)
![](https://cdn.myportfolio.com/2fa15e22cb8be6065df090013093dfc2/945aef96-95bc-4f00-b4df-736d90f07030_rw_1920.png?h=fe7777a80a6c9931b0864cfab259fb49)