The goal of this project was to rethink the hospital campus as a welcoming and colorful space filled with spirited stories and youthful energy. The identity system highlights themes of hope, happiness, and growth in a dignified and respectable way. The graphics work across multiple platforms to provide unity and discovery for the medical staff, their patients and the community.
The logotype conveys youth and hope by incorporating a smile motif with solid typography.
Both image and form-based posters combine powerful messaging with a subtle yet clear call to action, attracting donors from various backgrounds.
All imagery of patients and staff depicts positive emotions and uplifting expressions to emphasize hope and recovery rather than sadness and loss.
Unified digital platforms provide consistent messaging and help share important content across global communities.
on-site installation allows identity form language to be incorporated into proprietary animations that create a destination for the community experience.